SPEECH question

Great Speeches of the 20th century- volume 1 political arena

_ Who is speaking? Governor Adlai Stevenson

_ Why was/is the speech important to society? this speech was given as a presidential campaign address to alert the united states of America about his feelings and his goals for this country.

_ Why do you feel in is important or interesting? The way in which he address the country not by sides or by parties but as a whole of what he stands for and his standings and findings about what this nation was and where it needs to go is fascinating

_ What is the emotion, mood, tone, personality, feeling of the speech? He emotion of this speech is strong and hard spoken. He gives off a feeling of power and thoughtfulness into his words. Its also encouraging and intentional to his audience

_ What is intonation, emphasis, what is loud, stressed, or soft. Where are there pauses... Pauses after main points and thoughts to consider the emphasis is on creating a united country of one and he addresses in a simple strong tone and fluctuates his tone at specific points where he wants emphasis.

_ What do you FEEL should be loud or soft, long pause or ruhed? the sentences at the beginning when he is talking about who america is and what we are and can become. each small emphaisis has so much meaning inside its self and the encouraging point of our future plans

_ Is there a call to action? When listening to it what are key/emphasized words? Yes, there is a spur to create a country that is greater than what it is now and he also wants the people to be there own and question what they are doing now.

_ How does it make you feel? Encouraged and inspired to go out into the world and do great things with the talents and abilities we have

_ How do imagine that the audience felt? encouraged and inspired to have a leader who wants us to go on and become a powerful nation of one.

_ Could there be another interpretation of the speech? The speech pretty much has one purpose to create a powerful block of which He is going to be campaigning on but it can also scare, or make upset the other parties because he gave a speech on who America is and not so much dealing with the role and changes he wants to make

_ Write/find a short bio, of the person giving the speech. Adlai Ewing Stevenson, Illinois governor (1948-1952), two-time Democratic presidential nominee (1952, 1956), United States ambassador to the United Nations (1961-1965), and close personal and political friend of Eleanor Roosevelt, was born February 5, 1900 in Los Angeles, California. The leading Democratic figure of the 1950s, Stevenson was known for his wit, intellectual speeches, and liberal political convictions. For many Americans in the mid-twentieth century, he symbolized conscience in politics. In 1952, the Democrats drafted Steveson to be their presidential standard bearer. He campaigned on a continuation of Franklin Roosevelt’s New Deal and Harry Truman’s Fair Deal; however, he could not make a dent in Republican candidate Dwight Eisenhower’s popularity or match his pledge to go to Korea. Stevenson lost the election by a wide margin.Stevenson challenged Eisenhower again in 1956, arguing that the president’s policies ignored or inadequately handled such issues as nuclear testing in the atmosphere, reduction of East-West tensions, the end of the draft, and increased assistance to underdeveloped countries through the United Nations. Again, he lost decisively.

Journal entry 9

Journal entry 9 Jakob rollback SVA MFA Designer as Author:Guest Lectures

• add motion to design you learn new things that you wouldn't learn with print

• design is a language to express things with (you can do so much with it and it can play on so many levels

•going to have to make sense of what your doing - get a job and have a job without making any sense -- some people do not care about what it is saying

• how do you make an impact ? hard to change someone's mind, pressure doesn't work, discussions rarely help (should work but they don't)

•emotions hard to reach a big audience -- emotional work is very individual

•participation is the most attracting thing to get people involved in design -- leaving something out to allow the viewer to complete the design

•every human is creative in a way - positive driving force for mankind

•all personal discoveries have creative thinking -- good creative thinking gives you a personal discovery

•be inspired tell stories and let things happen

•to make people think and get engaged in whatever it is we are designing

•if motion doesn't work in print then we don't believe in them

• inspiration - is to look elsewhere besides the design books

• taking an inspiration from one media and using it in the other media

•different inspirations can start your thinking about shapes and forms

• helvetica - base level like Bach music - specific and only used what he needed

•interesting in the mixture of media

•higher education for the poor school -- they would have a say in more matters if they knew that could have a say in the matter

•have a mood, can tie all together and now need a thing to represent the network

journal entry 8

Type means never having to say your sorry- Have a reason for choosing and conveying a certain typeface. Take in to account more then just the liking of a typefaces but the readability to copyfitting to how it will translate on the screen and even into other languages you have to think universal when picking a font. Type should extend and amplify the message through how it is conveyed on the page. Type should display the feel and mood of the message.

In replace of futura I chose to go with either helvetica which has a less geometric characteristic style and a less drastic points and curves, also trade gothic could be used if needed to fit more text on the page because of the smaller character width.

Designing under the influence - This article refers to the fact of designing something that has already been designed or taken or the lack of research that new designers have completed before starting to design their own work, I agree in some since that we should know what has already been done and what is successful however that also influence how we design and creates the possibility of creating something similar to what is already out their. coming up with the absolute new design of something is virtually impossible at this day and age and something may always reference something is a slight way. But our job as new designers is to make it our own and create from our perspective.

journal entry 7

typography photos from the car ride home from missouri! Many of these signs chose to incorporate a serif and san serif font together. Also many used color to attract attention.

Journal Entry 6

What single example of design inspires you most?

Jessica Hische - the works that students are doing now and that the students will be doing in the next few years -- type design and lettering smashing pumpkins album

Kit Hinrichs - typography not the letter forms themselves but the way the letter forms are expressed and their emotional values that creates them ( delicate, bold, obscure) all kinds of things are part of the message - an art form

Deborah Adler - Pieta in Rome by michael angelo - connected to the piece and feel what she was feeling and gave off raw emotion - that we could strive for in design work

Ken Carbone - engeinutity utility and beautify - its a great idea and its its useful it is essentially beautiful ( drum) - water - live in africa carrying water ( water retrieval device) large flat doughnut with a cap (fill water into the drum) - carry the drum back and easy to carry

gong szeto - maps and visualization ( heartland - designer who makes amazing maps) - sheer volume of work of the map to tell a story and points of view - knowledge of the word through images and maps

what problem should design solve next?

Jessica Hische - address the problems that are going to happen with the death of print and the transition to the web

Kit Hinrichs - security before getting on the air plane -- conveyer belts that were designed a long time ago and look at a new design- industrial designer

Deborah Adler - not be defined by athletic and style but thinking about the person who is at the heart of that design and realizing who you are designing for

Ken Carbone - absolutely anything to do with education - teacher should be twice as much as lawyers - unformed society doesn't have much future ( transfer of information leads to education which leads to knowledge and the result is empowerment)

Gong Szeto - the power of thoughtful design in telling a story and transmuting critical knowledge working in the area that we make practicality and making the world smarter with design

My answers to the questions -

What single exempt of design inspires you most? I have never really thought about this questions in a practical way I guess many things that have to do with graphics and advertising inspire me but i would say the design of nature and the trees and floral things that help create a cleaner environment - I also think that we can design off of the complexity yet simplicity of nature and the things that we are given around us.

What problem should design solve next? I think design should help solve the small supply of food and water and medicine for the third-world countries I think there should be a industrial design firm who could come up with something that would make food and water last longer without going bad or clean up cities and streets for the health of people

question on typography

What are the advantages of a multiple column grid.? place more text and get more information unto the page in an organized manner

How many characters is optimal for a line length? 66 character line is ideal words per line? - 9-10 words per line

Why is the baseline grid used in design? one reason is to print double sided and the lines match up and that each line matches up with the next in parallel fashion

What is a typographic river? gaps that run down a paragraph of text due to many words matching up together, then can occur regardless of use but usually show up when the font is justified or a monospaced font is used.

From the readings what does clothesline or flow line mean? is a measure that is horizontal that divided the page into spatial divisions and allows for the help of more alignments of added visual elements.

How can you incorporate white space into your designs? by drastic indentions or meaningful breaks in lines to create a space for the rest.

What is type color/texture mean? the kerning between the letters or the weight of the line widths of the letters allow more or less white space to show through creating color with type

What is x-height, how does it effect type color? The x height is the height to which the letters are measured and the x height is simple the height of the lower case x of that certain font

In justification or H&J terms what do the numbers: minimum, optimum, maximum mean? Maximum is the space adjusted to make it justified n the line optimum is the need to fit the most words on a line and minim refers to the least amount of words before and after a hyphen

What are some ways to indicate a new paragraph. Are there any rules? rule - don't indent the first paragraph. you can chose to do a running indent a hanging indent

What are some things to look out for when hyphenating text. leave at least two characters behind and take three forward on to the next page, avoid leaving any word shorter than 4 letters at the end of a line, avoid more than three consecutive hyphenated lines, hyphenate proper names only as a last resort unless they occur with the frequency of common nouns, hyphenate according to the conventions of the language

What is a literature? Literature is a noun and represents the art of composition in prose or verse. It also can be used as a term to represent the whole body of literary compositions or may be by language or a particular subject. It is matter that is regarded as printed or may be referred to as literary matter.

What does CMYK and RGB mean? cyan magenta yellow black, -- red green and blue

What does hanging punctuation mean? the quotation mark hangs outside of the quotes

What is the difference between a foot mark and an apostrophe? an apostrophe is a single closing quotation mark, and a footmark is for measurement and it has no difference in weight of the mark

What is the difference between an inch mark and a quote mark (smart quote)? quote is words and inch mark is for measurement and it has to do with the weight from top to bottom of the mark

What is a hyphen, en dash and em dashes, what are the differences and when are they used.An en dash is approximately the size of of the width of a capital N. It is used between words indicating a duration, such as hour time or month or year, use it where you might put the word “to.” There can also be a small (not a full) space on both sides of the en dash. Also an en dash is used when you have a compound adjective and one of the adjectives is made up of two words or a hyphenated word.

An em dash is twice as long at an en dash and is about the size of a capital M. Used in the same way as a color or parentheses, or it indicates a change in thought. It can also be used as a period if a period is too strong and a comma is too weak. It is equivalent to a double hyphen.

What are ligatures, why are they used, when are they not used, what are common ligatures: a special word that combines two maybe three letters into single characters. look better and help fix the problem of letters touching each other at weird angles. they are used only with extreme care and only to fix line spacing, common ligatures are fi, fl, ff,

Journal entry 5

Jonathan Harris - Cold and Bold

kept very elaborate sketch books (photos sketches watercolor, ticket stubs) use new skill set of thought to have the same humanity level as sketch books word count, and 10x10 metaphor of an apartment building - typography system consisting of 3d lights and person in each apartment inside -- concept been taken and had to go back to scratch and learn new solution to problem - wrote a program (large and complicated) create a project for love and self. I have to live to work. That’s what Hemingway used to say computer program a beautiful thing small and smile and can turn into a nightmare. total rationality of the computer program can be traced back to the problem and can be fixed, the act of expression code hard to express yourself act of expression then a painter of sculptor. Resistance of the medium. the code that is resisting to the way in which you want it to work and being sensitive to the media. The web is a new program of the early 90's then the housing idea came into play with many companies home pages and navigation that are lost in transition between designer and company. outcomes over ideas - idea is not the goal but the goal is the goal the idea i how you work your way up to the outcome - how does the outcome make you feel?