Old style (Gerald) – considered warm, friendly, shorter “x” height scooped serifs –Bembo, Calson, Garamond, Jenson, Palatino
Transitional – copperplate engravings – fine, rich, thick to thin, sharper serifs and a more vertical axis – Bakerville, Caslon, Perpetua
Modern (Didone) – technical exactness, thin straight serifs, sharp contrast from think to thin strokes -- Bodoni, Bauer Bodoni, Walbaum
Slab Serif (square Serif / Egyptian) - attracting attention, bold, decorative, heavy slab serifs – Serifa, Rockwell, Memphis Clarendon, New Century Schoolbook
Sans Serif (geometric) – Bauhaus movement, circular, geometric letters. Variation in stroke thickness, built around geometric forms – Futura, Folio, Gotham, Avant Gard
Script - fluid stroke created by handwriting, loose, causal, and similar to cursive – French script, Kuenstler, palace script, Vivaldi
Blackletter (gothic script) cursive style, bookhand script, heavy angular– American Text, Cloister Black, Fraktur, Goudy Text
Grunge – mixture of type, not systematic, random markings, not clean , messy, --fall, kreepy krawly, Nobby, tiza
Monospaced all glyphs have the same width, similar to a manual typewriter, used for computer codes– Courier, Consolas, Fixed, Andale Mono
Undeclared random category, may pertain some characteristics of other categories but do not fit within the parameters to be grouped with any category- Tema Cantante, Grasset, Kahana, Braggadocio
~BEMBO~
Serif
around 1495.
Old Style
Family members – Regular, Italic, Semibold, Semibold Italic, Bold, Bold Italic, Extra Bold, Extra Bold Italic
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