Sunday, August 29, 2010

Blog (wednesday aug 25 questions)

1. define weight - is the overall thickness of the strokes, in relation to their height. Weight varies the voice of the text, heavier weight causes more dominace of that text over the lighter weighted words. Weight is changed to enhance rhythm or emphasize particular words
2. define width - how wide the letterforms in a typeface are in relation to their height. Width is based on a square dimension of the letter.
3. define style - serif and san serif ( lines on the end of a font), they typeface's historical classification and the visual idiosyncrasies related to its historical context, and lastly specific form-variations that the designer has imposed on the letters (ex. neutral or stylized)
4. Type is measured in points on a computer and printing is measured in picas
5. Point is is the smallest unit of measure, also referred to as a dot grapheme ( 1/72 of an inch, .35 mm,)
6. Pica is made up of 12 points
7. 6 picas to an inch
8. 6 inches tall
9. 6 picas
10. 12 points
11.X-height is the are between the baseline and the mean line in a typeface - half way of on capital letters and where the lowercase letters end
12. Cap height - the top of the capital letter above the baseline
13. Leading - the space vertically between lines of text

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