What are the advantages of a multiple column grid.? place more text and get more information unto the page in an organized manner
How many characters is optimal for a line length? 66 character line is ideal words per line? - 9-10 words per line
Why is the baseline grid used in design? one reason is to print double sided and the lines match up and that each line matches up with the next in parallel fashion
What is a typographic river? gaps that run down a paragraph of text due to many words matching up together, then can occur regardless of use but usually show up when the font is justified or a monospaced font is used.
From the readings what does clothesline or flow line mean? is a measure that is horizontal that divided the page into spatial divisions and allows for the help of more alignments of added visual elements.
How can you incorporate white space into your designs? by drastic indentions or meaningful breaks in lines to create a space for the rest.
What is type color/texture mean? the kerning between the letters or the weight of the line widths of the letters allow more or less white space to show through creating color with type
What is x-height, how does it effect type color? The x height is the height to which the letters are measured and the x height is simple the height of the lower case x of that certain font
In justification or H&J terms what do the numbers: minimum, optimum, maximum mean? Maximum is the space adjusted to make it justified n the line optimum is the need to fit the most words on a line and minim refers to the least amount of words before and after a hyphen
What are some ways to indicate a new paragraph. Are there any rules? rule - don't indent the first paragraph. you can chose to do a running indent a hanging indent
What are some things to look out for when hyphenating text. leave at least two characters behind and take three forward on to the next page, avoid leaving any word shorter than 4 letters at the end of a line, avoid more than three consecutive hyphenated lines, hyphenate proper names only as a last resort unless they occur with the frequency of common nouns, hyphenate according to the conventions of the language
What is a literature? Literature is a noun and represents the art of composition in prose or verse. It also can be used as a term to represent the whole body of literary compositions or may be by language or a particular subject. It is matter that is regarded as printed or may be referred to as literary matter.
What does CMYK and RGB mean? cyan magenta yellow black, -- red green and blue
What does hanging punctuation mean? the quotation mark hangs outside of the quotes
What is the difference between a foot mark and an apostrophe? an apostrophe is a single closing quotation mark, and a footmark is for measurement and it has no difference in weight of the mark
What is the difference between an inch mark and a quote mark (smart quote)? quote is words and inch mark is for measurement and it has to do with the weight from top to bottom of the mark
What is a hyphen, en dash and em dashes, what are the differences and when are they used.An en dash is approximately the size of of the width of a capital N. It is used between words indicating a duration, such as hour time or month or year, use it where you might put the word “to.” There can also be a small (not a full) space on both sides of the en dash. Also an en dash is used when you have a compound adjective and one of the adjectives is made up of two words or a hyphenated word.
An em dash is twice as long at an en dash and is about the size of a capital M. Used in the same way as a color or parentheses, or it indicates a change in thought. It can also be used as a period if a period is too strong and a comma is too weak. It is equivalent to a double hyphen.
What are ligatures, why are they used, when are they not used, what are common ligatures: a special word that combines two maybe three letters into single characters. look better and help fix the problem of letters touching each other at weird angles. they are used only with extreme care and only to fix line spacing, common ligatures are fi, fl, ff,