Friday, February 25, 2011

Journal entry 4

Who is Bruce Mau ? Bruce Mau is a designer who uses innovative unique was to create brands for many well known companies such as Coca-Cola, McDonald's, MTV. As well he is a author of books and uses words to help in his designing of life.

What has he done?Created brands for Coca-Cola, McDonald's, MTV, Arizona State University, Miami's American Airlines Arena, New Meadowlands Stadium, Frank Gehry, Herman Miller, Santa Monica's Big Blue Bus. Wrote books, Mau’s Incomplete Manifesto for Growth guides thousands with his articulation of design strategies and motivations for unleashing creativity.

Why is he interesting? He uses his words and creativity together to create innovative design that is both pleasing to the eye and creates an aesthetic feel to the viewer.

Mantra - 5. Go deep.

The deeper you go the more likely you will discover something of value.I chose this mantra because if you just stretch the surface you will never challenge yourself to create that amazing solution instead of just a solution you have to push yourself and think of the impossible and then think how you can make it possible.

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