Sunday, April 17, 2011

Journal Entry 11

Who is Debbie Millman? president of the design division at sterling brands and one of the leading brand identity firms in the country. and she is the host of the radio show "Design Matters" on She is the President of AIGA and the author of three books:.

What is Design Matters? Is a internet talk show that is opinionated shoe that combines graphic design , branding and cultural anthropology.

What did you find interesting about the interview Audio design matters with Ralph Caplan (received the design mind award in 2010, also an author), “difference between making things right and making things nice. What do you need to know about packaging, what the items are that are needed to be packaging and what is used to package the item. Wrote an article on McDonald Hamburger, as marketing research, based on meat the amount of pickle and sauce. Approach to writing, constant effort to convenience people that everything is a design. Design isn't going to get anywhere until people realize that the things they created were not complete until people wee able to take in to account the situation that it was being designed for. Situation design is his idea on how things are designed and the situation for the design they are incorporated in. Products have a life of how long they will stay in style. The designers goal is to make things right not just to make things nice. This talk show consisted mostly of Ralph talking about his background and life and answering questions that Debbie would have regarding his designing background.

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