David Carson - spreads out composition and starts designing to what makes sense to him. He was making self indulgent work, as the design world grows it is important for you to put yourself into the work. His work is not very structured very sporadic and poppy, however it definitely has emotions and movement on the page, and his compositions are very flow and he try to incorporate words to his design. The starting point is trying to interpret what you just read and listened too to see where it goes. Where do you compositions come from? How do people react to your work? do you care about what the audience is perceiving about your work or are you just designing from yourself? Do you think that design has moved to a more personal aspect then trying to please the client?
Paula Scher - signage - things about being new and pop out of the place it is in. Started did Jazz style and it should almost all be in order and one being off to catch your attention. Her style is loud and invisible and urban. all about words and type and how they work together and can show motion and style. operate with instincts and try again and then give up you have to get it first off. Never been a refiner, big bold strokes that come clearly. Illustrate with type not to just rub type down on a corner but use it as a design aspect. One moment you figure it out and you get it and it gets really exciting and you never get over that feeling of accomplishing something. What are you going to say to people who aware by a process book and say that your first ideas just scratch the service on where you could go? what got you interested in signage?
Milton Glaser - “art is work” where is he going with design - doesn’t know until his life is over and he has his work to look back on. feel close to the life of the artist then that adds the relationships of artists. Art is a gift and needs to be based on to create more art. This is what artist do in culture artist provide the gift to the culture so that people have something in common. The ability to transfer ideas from one to another doesn’t matter who you effect but you will effect, your community, family, city and possibly the world. Most interesting thing in ones later life - if you can sustain your interest for long periods of time, loose interest and get tired, and also loose your compacity for astonishment. benefit for being in the arts is the possibility for learning never disappears. What is the most important aspect to design? Do you recommended teaching to al designers?